Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon lime, and glacier cherry, and is priced in line with the brand's classic ...

Gatorade was invented at the University of Florida in the year 1965. What started out as a way to help the football team survive the cruel heat turned into a sports drink that would overtake the ...

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. Since its founding in 1965, Gatorade has been the ...