Nielsen’s The Gauge™ shows traditional TV accounts for 70% of South Korea viewing, while streaming reached 17.8% and ...

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry a complete, ...

Eighty-four percent of consumers around the world say they trust word-of-mouth recommendations from friends and family, a form of earned media , above all other sources of advertising, according to a ...

FIFA World Cup 2026™ and Peacock’s ‘Love Island USA’ Power NBCU-Versant to No. 2 in Nielsen’s Media Distributor Gauge with 9.2% of TV FOX Owns Largest Viewing Increase Among Media Distributors in July ...

New York – October 18, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around ...

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

Women make up more than half of the U.S. population, but they are still fighting for equality in the world of sports, where gender-based discrimination is all too common. Recently, we saw a very ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 54 minutes of daily 1 listening across both ad supported and ad free platforms like radio, podcasts, streaming music ...

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize.

For every ad campaign they execute, brand and agency leaders have to decide on an array of variables: how much to spend on creative development and testing; whether to seek high reach or more precise ...