OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through ...

Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of ...

The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM ...

AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when ...

Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable ...

Build portable expertise, owned relationships, and adaptable skills that help your marketing career gain from AI and platform ...

Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.

AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and ...

A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.

Creator video gives B2B brands a way to stand out from AI-generated content and build credibility with buyers using AI to research products.

Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI ...

Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.