Google Ads API is moving to twice-monthly releases, giving developers faster access to new features without increasing ...

Google Tag Manager now enables faster data collection, improved website performance and simpler tracking management.

The big picture. Google is increasingly putting AI between advertisers and their campaign data. It has also introduced AI-powered insights on the Google Ads homepage and Ask Advisor, its in-product AI ...

Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an ...

Google Ads is testing automated bidding for Video Reach campaigns, allowing advertisers to maximize reach without manually ...

New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their ...

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search ...

Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable ...

Google Ads is testing an AI-powered campaign setup that lets advertisers describe their goals in natural language ...

Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...

Advertisers can now include app conversions in performance and attribution reporting while managing their attribution ...