Per the previous Bellwether report, Q2 was marked by softening media budgets, with video becoming the only media category ...

The men’s World Cup was one of the first big sports tournaments where publishers and broadcasters airing the event were ...

This week the public service broadcaster (PSB) announced its next step in digital programming, and its first foray into the ...

In this week’s Week in Review: rumours emerge of C4/UKTV merger, NBCU brings AI agents to the Upfronts, and WARC releases new ad market data. Top Stories. UK Broadcasters Report ...

The growth of agentic AI in advertising has led to a massive increase in requests for access to data, says Shantan Kethireddy ...

Ultimately, the future of AV is not humans versus machines, but humans with machines. The strongest teams will combine ...

It’s important to take a platform approach, says Rudder, so that experiences are scalable and repeatable. And it’s also ...

In French agency group Publicis’ Q3 earnings last year, CEO Arthur Sadoun claimed that his company’s investments in AI were helping it win business without competing in a traditional pitch process.

In this week’s Week in Charts, Carolyn McCall on ITV’s Sky deal, AI’s impact on strategy roles, and Netflix’s stock market decline. To have Week in Charts delivered to your inbox, you can sign up to ...

The last few months have seen much discussion around Total TV or Total Video, particularly in the DACH market, as the industry pushes for a unified approach to buying and delivering linear TV ...

In this interview, Sarott discusses how the CTV market is evolving, what’s driving this growth, and where buyer frustrations remain. Filmed at DMEXCO 2026 in Cologne ...

There’s a lot of discussion at the moment around measuring short-term outcomes from TV advertising. But there has always been pressure on TV to deliver in the short-term as well as the long-term says ...