As marketers race to build their AI capabilities, gaps in the fundamentals of marketing remain a problem, with new Marketing ...

Lauren Inch is the Fixer of Thinkerbell South. She is key to creating an environment and an experience that is aligned to the ...

Marketers may not be using AI in the way should be. Zambrero CMO Bronwyn Heys believes that chucking a prompt in and ...

Speaking the language of business also requires a wider field of vision. A framework that measures paid search, social, ...

Publicis boss Arthur Sadoun believes that holding company consolidation is having a positive impact on Publicis Groupe’s ...

Woolmark is positioning wool as a natural alternative to an increasingly artificial and optimised world, with the launch of a ...

Thrifty has paired Australia’s Strongest Man with an Australian Tetris champion in a new campaign via creative communications ...

Meta has added Facebook to its growing list of platforms giving users greater control over the algorithms deciding what ...

WorkSafe Victoria has launched a new campaign encouraging injured workers and employers to work together to support recovery ...

Australian consumers are increasingly turning to artificial intelligence (AI) to research brands and products, but few are ...

Who would be an agency CEO? The sands, which have never truly been stable, appear to be shifting under their feet more violently than ever due to consolidation, in-housing and, increasingly, AI. But ...

The two-horse race between Nine’s The Block and Seven’s My Kitchen Rules could not be much closer than Tuesday prime time viewing. The Block attracted 1.18 million average viewers to MKR’s 1.06 ...