Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...

With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay ...

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

Articles written by Varsha Venugopal ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...