ChatGPT can turn answers into interactive tools. Marketers should rethink product information without assuming conversion ...

Bite Into Glory reframes oral care as sporting equipment by supporting para-archer Kholidin’s mouth-draw technique.

AI agent observability should connect agent actions to customer state, interventions, campaign changes, and recovery so marketers can govern autonomous systems.

TikTok Ad Network opens to U.S. advertisers across nearly 400,000 apps, extending TikTok campaigns beyond the platform.

OpenAI adds visual ChatGPT ads, broader measurement integrations and brand-suitability pilots as it courts larger media ...

A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, ...

Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.

Stagwell is retiring Assembly and building Stagwell Media around integrated media, commerce, data and its Machine OS AI layer ...

Omnicom Media is integrating Rembrand's AI in-content ad technology into its media workflow to make virtual placements easier ...

Southwest's Enter Airplane Mode campaign turns notification overload into Rapid Rewards points and a reason to book a break.

A practical ecommerce influencer marketing playbook for creator fit, shoppable content, attribution, conversion, and ...

MNL FW26 used Thai celebrity fandom, regional creators and fashion media to turn Filipino fashion into a cross-border ...