Activision recreates a Korean alley from Modern Warfare 4 in London, connecting outdoor advertising with a playable launch ...

DK, Seungkwan and Dino add personal drawings to Skechers apparel and footwear as the brand deepens its K-pop ambassador ...

HEINZ and Rethink introduce ready-to-eat soup pouches with fashion-inspired campaign imagery for a six-variety Canadian ...

Netflix is handing global content leadership to Peter Rice. Advertisers should monitor programming decisions without assuming ...

Google is showing web sources more prominently in AI Search, but publishers still need click and engagement data to judge the ...

Meta is giving brand advertisers reservable attention and new measurement tests, but its premium placements have very ...

LISA and HEYTEA launch a mango sticky rice drink with illustrated packaging and collectible merch, connecting Thai flavors ...

The Rupert deal puts new creative leadership inside GreenRubino's PR and media operation, making integrated execution the ...

IKEA is using AI to extend and localize marketing while keeping brand strategy, creative judgment, and creator guardrails ...

A new agency-and-producer coalition wants a required independent share of major streamers’ original-content budgets. That ...

The new State of Local News report gives media planners a reason to recheck the outlets behind their geographic coverage ...

CNN’s first international All Access rollout combines a direct subscription with existing pay-TV and subscription ...