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Cynopsis 10/09/2026: Xbox Is Breaking Into The TV Biz

Xbox announced a new TV and film division aptly named XP, a reference to video game lingo that means “Experience Points.” ...

Cynopsis

Streamlined 10/01/2026: What Brands Are Getting Wrong About YouTube, Says GM’s Former CMO

Most brands have a YouTube presence. Far fewer have a YouTube strategy. Nobody’s looking at the whole picture, says Norm de ...

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Cynopsis 09/28/2026: Block The Merger Officially Opposes The Paramount Settlement

Not surprisingly, the Block The Merger coalition – more specifically, Free Press, the Committee for the First Amendment, the ...

Cynopsis

Streamlined 9/29/2026: MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why

Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture ...

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Cynopsis 10/2/2026: Netflix Wishes It Were Growing Faster

CEO Ted Sarandos acknowledged the platform isn’t growing quickly enough. Sarandos also said it remains to be seen how much of ...

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Streamlined 10/06/2026: Skydance Unveils Its Leadership Roster

But first: A closer look at the imperfect science of TV and video ad measurement from Warner Bros. Discovery, which released new research to shine a light on the standards that create more clarity and ...

Cynopsis Media