MSQ recruits Stagwell chief as Peter Reid moves on up. Co-founder becomes chairman as James Townsend assumes role of group ...

Programmatic DOOH deal opens market to 'newbies'. New partnership unites AdXact with global premium platform VIOOH ...

Adspend revised up across the board. All seven Bellwether categories recorded marketing budget growth during Q3 ...

Just Eat drops the celebs for 'Stay Just Where You Are'. New global brand platform has been developed in partenrship with new ...

Poretti urges Brits to ditch drudgery for a 'crafty pint'. The Uncommon Inn is a series of pop-up pub takeovers in London and ...

Ad count looks fine; what about the reader experience? Two pages with the same number of ads can impose very different costs ...

Jellyfish tool to demystify AI shopping. AI assistants are challenging established brand advantages new study reveals ...

DMA hails ICO action as proof UK GDPR works for AI. New crackdown is evidence that 'if it ain't broke, don't fix it' says ...

Accenture snaps up Sagacity to boost data offering. Deal is designed to address growing client demand to connect data, AI and ...

BT calls in AI to show how it can ring changes for SMEs. New nationwide campaign promotes AI Receptionist answering calls ...

New scheme 'brings trade marketing out of the 1990s'. Particular Audience's Trade Media solution is designed to give firms ...

Burberry tailors tech strategy with new digital chief. Colin Traub has taken up the role with immediate effect, joining from ...