Teaming up with "The Real Housewives of New York City" alum Dorinda Medley, the beauty brand launched an early-morning party ...

As shopping journeys become more fragmented, the industry's next challenge is demonstrating how retailer data can improve ...

Why it matters: A significant share of HCPs (36%) consider sponsored content valuable for learning about new drugs, medical ...

Live sports is becoming a bigger part of streaming advertising, but reaching fans is no longer enough. As sports rights ...

Pause ads meet the viewers at the mid-funnel, where they can deepen the connection a viewer already has with a brand and move ...

Zoom out: Unlike Amazon’s other major sales, the beauty event is open to all shoppers, not just Prime members—revealing the ...

Amazon is on the verge of overtaking Costco as the second-largest US consumer packaged goods (CPG) retailer, with an 8.1% ...

Short-form content can function as a discovery pathway tied to pricing power. Some streamers are already leaning into this ...

Brand YouTube videos that run 1 to 3 minutes earned a 2.2% organic engagement rate, more than seven times the 0.3% for videos ...

Commerce media has spent years riding a wave of new advertising dollars. But soon, the industry will need to prepare for a ...

The challenge: The soft results come despite the high-profile launch of The Domino, a personal-size pizza designed for ...

As media consumption fragments across connected TV (CTV) platforms, age brackets alone fail to capture consumer motivation.