Move over, Gen Z. A new player has entered the arena, and they’ve never known a world without TikTok, iPads, or Minecraft.

VML has announced that Mel Edwards, its global president, will retire in late spring 2026, concluding a career spanning more ...

Reuters has rolled out a new brand campaign titled “Pure news, straight from the source”, aiming to reaffirm the importance ...

Wise is taking aim at hidden foreign exchange fees with a tongue-in-cheek experiential pop-up, the 'Chopped carrot head stall ...

Hilton has appointed Tal Shefer (pictured) as senior vice president of brand management for Asia Pacific, as the hospitality ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Coca-Cola is taking another shot at AI-generated holiday ads after last year's campaign was criticised for its poor execution ...

Eleven Singapore is rolling out a major brand revamp to transform its image from a grab-and-go pit stop into a lifestyle-led ...

Experiential and brand activation agency Verve has officially landed in Singapore, marking a key milestone in the agency’s ...

The lead‑up to Miss Universe 2025 has been overshadowed by an unexpected flash‑point during a pre‑pageant “sashing” event in ...

Perplexity has released a comedy short starring seven-time Formula 1 champion Lewis Hamilton and comedian Eric André (The ...

Hong Kong-based travel platform Klook has appointed Jakii Chu (pictured) as its senior vice president of growth marketing, ...