The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once ...

The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to ...

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the ...

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing ...

The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of ...