Marketing Management - Most US marketers are relatively optimistic about the current macroeconomic environment and expect ...

Anthropic’s Claude is the AI assistant with the highest satisfaction among current and former users in the United States, ...

Marketers know the frustration of getting a growth target from finance and your board, and being asked to build your marketing plans around it. You have to try to color inside already fixed lines to ...

Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.

AI assistants are compressing the purchase journey and hiding influence from attribution models. Here's how marketers can ...

AI makes ad localization faster, but cultural missteps still backfire. Learn how to define what stays consistent, involve ...

Catch up on select AI news and developments from the past week or so: ChatGPT 5.3 reduces outbound links as authority signals reshape AI search. ChatGPT 5.3 introduces a major shift in how AI search ...

Stories have power. As B2B marketers, we tap into that power to capture attention—and business. But implementing story elements in content (especially pithy social posts) can feel like more work than ...

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel. The report was based on ...

We've all been there: staring at a brief, trying to conjure that elusive "Big Idea" or find a fresh angle for a longstanding marketing challenge. It's easy to fall into routine, to lean on what's ...

College students in the United States are increasingly using Uber for transportation, Spotify for music, and Venmo for making payments, according to recent research from Fluent. The report was based ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.