The question for marketers is no longer whether to use gift cards as campaign incentives. It is which format turns a reward ...

We are getting surprisingly good at teaching AI agents how to buy media. We’ve given them corporate cards and told them to ...

Walmart and Target have denied using personal data to raise individual prices, clarifying their retail pricing and customer ...

AI is changing how customers discover, evaluate and choose businesses. For multi-location brands, the challenge is no longer ...

Search has changed shape. Your buyers now ask AI answer engines first, and they get one synthesised answer instead of a page ...

It may not be an age-old debate as of yet but the controversy surrounding AI’s role in creative work is already familiar.

Digital marketing is no stranger to new technologies, with adaptation a key cog in the marketing machine. AI’s impact is extending across the marketing process, reaching into almost all areas of ...

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Almost half (49.6%) of all internet traffic in 2023 was driven by bots – a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013. This ...

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed.

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...