Nielsen’s The Gauge™ shows traditional TV accounts for 70% of South Korea viewing, while streaming reached 17.8% and ...

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry a complete, ...

Women make up more than half of the U.S. population, but they are still fighting for equality in the world of sports, where gender-based discrimination is all too common. Recently, we saw a very ...

Seth Ladetsky is Head of Global Sports; Trevor Fellows, Head of Advertiser/Agency; and Matthew Devitt Promoted To Head of National New York – March 24, 2026 – Nielsen, a global leader in audience ...

FIFA World Cup 2026™ and Peacock’s ‘Love Island USA’ Power NBCU-Versant to No. 2 in Nielsen’s Media Distributor Gauge with 9.2% of TV FOX Owns Largest Viewing Increase Among Media Distributors in July ...

New York – October 18, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around ...

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying fandoms and changes in media consumption are creating passionate fans who are ...

For every ad campaign they execute, brand and agency leaders have to decide on an array of variables: how much to spend on creative development and testing; whether to seek high reach or more precise ...

The creator economy is no longer just about buzz; it is about outcomes. Driven by trusted voices and loyal communities, podcasting is giving brands a direct line into creator influence at a moment ...

One morning recently, an impromptu discussion broke out in the office about what makes for great advertising. We discussed a few of our favorite recent ads and, as one can imagine, the range of ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.