What began as a rush of standalone AI shops has evolved into a structural shift, redefining how agencies embed intelligence and deliver growth.

In her new role at Spark Foundry India, Varma will spearhead digital innovation, drive impactful campaigns, and support the agency’s broader growth ambitions.

From topical humour to sharp cultural insights, here’s a look at how brands tapped into the buzz around India’s T20 World Cup victory over Pakistan with brand creatives.

WPP ranked second with 672 wins, followed by Omnicom with 656. IPG recorded 192 wins. If combined with Omnicom’s tally, the merged entity would have placed second.

The collaboration will focus on building a bold, performance-led digital identity that reflects PoppiGo’s fast-growing presence in the fitness and Gen Z space.

Previously, Kochar served as the marketing lead for Flipkart Fashion and SPOYL, handling brand marketing, social media, and performance marketing.

Madan will be responsible for leading the company’s overall marketing function, including brand strategy, portfolio management, and consumer engagement.

Global brewing giant Heineken has announced plans to cut between 5,000 and 6,000 jobs worldwide over the next two years, as it responds to slowing beer demand and steps up productivity initiatives.

EY.ai Generative Studio is a next-gen AI platform that helps enterprises adopt agentic AI and move from idea to enterprise-grade deployment up to 10x faster.

From ten-minute real estate lectures in 1922 to six-second audio stings, the radio ads have been among one of the most memorable jingles, that we still remember.

Suraj Nedungadi of YAAP explores why brands must move beyond virality and build cultural relevance through value exchange, ...

The investment creates a strategic association between ON PURPOSE and The PRactice, with them operating independently, ...