Amstrad-inspired firm led by grandson ‘not relying on past glory’ - A year since launching, Essex-based Amstrad Digital has generated a turnover of around £600,000.

Of all the players in the home computer world in the 1980s, Alan Sugar’s Amstrad was a step ahead in ease of use over its competitors. The Amstrad CPC series of computers came with their own ...

LORD Alan Sugar insists his Amstrad products were better than the “Apple rubbish” on the market today. The British business tycoon, 75, says his 1980s tech lasted the test of time, wher… ...

Read our privacy notice. Lord Alan Sugar is set to revive his famous brand Amstrad with the launch of a new digital marketing company led by his grandson, 17 years after selling the business to Sky.

Lord Alan Sugar is set to revive his famous brand Amstrad with the launch of a new digital marketing company led by his grandson, 17 years after selling the business to Sky.

The Apprentice's Lord Alan Sugar brutally mocked BBC presenter Roman Kemp after watching him host The One Show.