Amazon has promised to work harder to tackle fake reviews on its site following an investigation by the competition watchdog. The retail giant has committed to “robust processes” to quickly detect and ...

Amazon (NASDAQ:AMZN) plans to close all of its Amazon Fresh stores in the UK and convert some to Whole Foods as the concept of contactless shopping failed to gain traction once pandemic restrictions ...

Amazon is starting to test a new AI shopping agent, a feature it calls “Buy for Me,” with a subset of users, the company announced in a blog post Thursday. If Amazon doesn’t sell something that users ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...