The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

It’s not every day one of the world’s most valuable companies asks the U.S. government for assistance, but these aren’t ...