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Messaging should be thoughtfully crafted to appeal to audiences’ pathos and evoke emotions such as empathy or joy.

Gap Inc. veteran Adrienne O’Hara has been named head of communications and public affairs for Discovery Global as the cable ...

BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

Are You Effectively Leveraging Agentic AI for Cost-Effective Security? The rise of digital transformation within organizations has significantly enhanced productivity and innovation yet has introduced ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

The National Chairman of the All Progressives Congress (APC ), Professor Nentawe Yilwatda, has approved the appointment of ...

Calculation of courier capacity of major sales events is a critical exercise to retailers that aim at keeping customers happy and operations within a profitable range.