Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

But the real value lies in allowing brands and buyers to work out exactly what they are paying for, reducing waste. “By ...

Micro-dramas, loaded with hooks and wild plots, surpassed box office collections in China last year and the trend has caught ...

The creator economy ad market will hit $37B this year – four times as fast as the overall media industry, according to an IAB ...

Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns ...

A trip through New York City’s crowded subway system usually offers a pungent mix of industrial and bodily aromas.

Baylor athletic director Mack Rhoades resigned Thursday, a week after he took a leave of absence for personal reasons.

Gerik has been the head coach of the Cadets since 2021. In his five seasons at the helm, Connally made four playoff berths ...

Shows such as "Baywatch" and "Mr. and Mrs. Smith" will now be filmed in California, after relocating from other states.

MEXIA, Texas (KWTX) - Mexia Athletic Director and Head Football Coach Aaron Nowell has resigned. Matt Stepp with Dave ...

A court in Spain said Thursday it has ordered Facebook owner Meta to pay local media outlets 479 million euros ($552 million) ...

JONESBORO, Ark. (KAIT) - Arkansas State led by 10 early and carried a 27-24 lead to the halftime break. But Louisiana rallied ...