Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

But the real value lies in allowing brands and buyers to work out exactly what they are paying for, reducing waste. “By ...

Micro-dramas, loaded with hooks and wild plots, surpassed box office collections in China last year and the trend has caught ...

I have always been a traditionalist when it comes to my holidays. I bristle when municipalities decide to hold festivities on ...

Mary-Kate and Ashley Olsen, famously known as the Olsen twins, have reportedly starred in a new Louis Vuitton ad campaign ...

Kelly Brook's jungle debut on 'I'm A Celebrity' reignites her long-standing feud with Ant & Dec—plus career highlights and ...

This week, we look at how Hong Kong authorities’ legislative election promotions span across government departments and are ...

That’s exactly what happens at Charleston Antique Mall, where $25 in your pocket can turn you into a legitimate collector of history. While tourists drop hundreds at the blackjack tables, savvy locals ...

The creator economy ad market will hit $37B this year – four times as fast as the overall media industry, according to an IAB ...

Here’s a hint: “Attention K-Mart Shoppers.” But first – some history. Holiday historians report that the first recorded ...

LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV ...

Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns ...