Marketing Dive

Creator ad spend to reach $37B as marketers turn to AI for scale: IAB

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

I Tested TikTok Ads for My Business — These 5 Things Shocked Me

If you think TikTok is just for teens, think again. Here are my hacks on how you can give your business a boost on this ...

Meta showed users 15 billion scam ads a day in 2024, and earned $16 billion from them. Are you just a click away from the next impulse-buy trap?

Internal company documents reveal that Meta projected earning approximately 10% of its 2024 revenue (roughly $16 billion) ...

Creator ad spending is set to hit $37 billion this year and is growing 4x as fast as the overall media industry

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

Creator Economy Ad Spend Projected To Hit $37B This Year, IAB Report Says

The creator economy ad market will hit $37B this year – four times as fast as the overall media industry, according to an IAB ...

Meta earned $16 billion from scam ads last year. Here’s how to avoid being a click away from the next impulse-buy trap

Internal company documents reveal that Meta projected earning approximately 10% of its 2024 revenue (roughly $16 billion) from running advertisements for scams and banned goods across Facebook, ...
Tuko News

Kenya's Facebook Content Creators to Start Paying 5% Tax to KRA From December

Kenyan Meta content creators will start paying a 5% withholding tax to KRA from December 2025, affecting all monetised ...

The Proven Way To Scale Your Business Without Spending Thousands On Ads

Scale your business through newsletters, not ads. Learn how Mindstream grew to 210K subscribers and got acquired by HubSpot ...

I landed a job at Meta with a non-tech background and after multiple career breaks. Here's how I did it.

Daniel Walton had just quit an advertising job and left for six months of travel when he started interviewing for a job at ...

A beloved CT holiday lights display returns this Friday. Here’s how to get tickets

The display returns to New Haven’s Lighthouse Point Park for its 31st year, supporting Goodwill of Southern New England.

Windows President Responds to AI Critics: ‘We Know We Have Work to Do’

This response is a clear signal that Microsoft is trying to manage the public perception that it is solely focused on AI at ...

Trump's comments about Fuentes and Carlson could prolong a Republican rift over antisemitism

President Donald Trump is facing criticism for not condemning antisemitism within the conservative movement. This week, he praised conservative commentator Tucker Carlson, who recently had a ...