Google is narrowing the scope of its Performance Planner tool, signaling a shift toward conversion-focused campaign types and away from impression-based planning. What’s happening. As of last month ...
Google AI Mode added the ability to upload PDFs and images for your queries. Google also added a Canvas feature to help you plan things while you are asking AI Mode questions. Finally, Google upgraded ...
Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into ...
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