The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Sam Vokes believes Wrexham are firmly in the mix to clinch promotion this season. It comes after Phil Parkinson's men beat ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

High‑budget marketing campaigns for infant milk‑mix products often mislead parents with claims of being ‘sugar‑free’ or ‘no ...

One-year executive education programme integrates marketing, sales, analytics & leadership to prepare professionals for ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Bajaj Auto’s latest Chetak launch signals a quiet but decisive rethink of print, TV and digital in EV marketing ...

Disney+ is also drawing attention thanks to a limited-time offer priced from £3.99 a month for three months, available until ...

O'Malley aims to bounce back from back-to-back title losses to Merab Dvalishvili. Prior to those setbacks, he fought the best ...

Jollibee is bringing back Mix & Match, giving customers more ways to enjoy their favorites in one meal. Starting at P78, Mix & Match allows diners to pair select mains and sides, offering flexible ...