Social media influencing only recently became a legitimate career path. But in just a few years, the industry has grown to be worth over $250bn, according to investment firm Goldman Sachs. Online ...

Here Mikai shares what Black beauty means to her, from her Jamaican to trusting experts, protecting curls and celebrating ...

A soothing at-home facial routine using simple kitchen ingredients to cleanse, exfoliate, and rejuvenate your skin. Perfect for all skin types, this beginner-friendly ritual leaves your face glowing, ...

South Korean consumers are increasingly swapping salon visits for DIY beauty rituals, from lash styling to bubbling masks and ...

Agentic AI is a swiftly emerging evolution of artificial intelligence that’s changing the game, with ever more autonomous and enterprising bots, or agents. They don’t just answer questions the way ...

Coco Gauff is unstoppable. This year alone, the 21-year-old tennis star earned two Grand Slam championships, maintained her status as the highest paid female athlete for a third year in a row, and ...

Step into the world of cloud skin makeup, and forget those heavy contours and harsh lines. It’s time to look dreamy, ...

Plus, everything you need to know about the needle-free alternatives.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Long the province of the ultra-wealthy, prenuptial agreements are being embraced by young people—including many who don’t ...

From early morning queues for Labubus to treating “job” like a swear word, Gen Z and Gen Alpha have spent 2025 rewriting the ...

A WOMAN with thick, luscious locks who often gets accused of wearing a wig, because of how full it looks has FINALLY shared ...