Airbnb has rolled out an extensive new effort to make services from professional chefs, local tour guides, celebrities and others available through its platform.

The vacation rental platform is redesigning its app and expanding its offerings with the launch of Airbnb Services and Airbnb Experiences, letting users go beyond booking a room or home stay and choose from a variety of amenities, similar to what hotel chains and cruises offer to guests.

Airbnb is aiming to be a full-service travel platform with new features, offerings and a redesign of its app. That includes a new “Airbnb Services” section where users can book chefs, masseuses, personal trainers and other types of service professionals to come to their Airbnb.

Airbnb announced on May 13 it is introducing new services and experiences that will be available to travelers in a redesigned app.

Airbnb has launched a redesigned app that lets users book services outside of home rentals, including massages, gallery tours, and museum visits. Airbnb Services is now live in 260 cities and includes 10 categories:

Airbnb is rebranding with a sweeping launch of services, experiences and app updates designed to rival hotels and expand its lifestyle offerings.

Airbnb said it would invest up to $250 million to build up its new offerings. Skift Research examines the total market potential.

Airbnb has announced a massive update for its app that not only introduces design changes but also adds new services and experiences for travelers.

What if you could Airbnb more than a place to stay?' asked Airbnb CEO Brian Chesky as the company unveiled the new Airbnb Services, a revamped Airbnb Experiences program and a redesigned app.

The tech company is rolling out a completely revamped version of its app with unique experiences and services, and social networking features that are reminiscent of the early days of social media.

Airbnb is expanding its business beyond accommodation to include experiences like museum visits, horse-riding and cooking classes, as well as services from people like masseurs, hair stylists and professional chefs.