Mario Paglino and Gianni Grossi, who designed custom Barbie dolls and invented the Italian Doll Convention, died in a car accident on July 27 in Italy

Barbie designers Mario Paglino and Gianni Grossi have been killed in a head-on car crash after a man, 82, drove the wrong way down a highway in Italy.

Two designers known for their popular Barbie doll collaborations have died following a car accident. Mario Paglino and Gianni Grossi died in a car crash Sunday in Italy after an elderly man collided into them while driving the wrong way on the A4 Turin-Milan highway in Lombardy, per Italian news source ANSA.