And there’s ‘Masters of the Universe,’ which is the complete antithesis of what ‘Barbie’ is. ‘Barbie’ was all about ...

To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...

Mattel Inc. introduced its Barbie with Type 1 diabetes (T1D) on July 8. Courtesy Mattel Inc. In a continuing effort ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.

But that brand awareness was not always positive. CEO of Mattel, Ynon Kreiz, arrives at the premiere of "Barbie" on Sunday, July 9, 2023, at The Shrine Auditorium in Los Angeles.

Mattel is also introducing 2024 Fashionistas dolls, which will pay homage to Barbie’s enduring style by putting a modern-day spin on some of her most iconic looks, including the 1959 First ...

Barbie manufacturer Mattel announced their first-ever doll with Down syndrome on Tuesday as the brand seeks to expand the doll’s diversity and representation, reports the Mirror.

Barbie designers Mario Paglino and Gianni Grossi have been killed in a head-on car crash after a man, 82, drove the wrong way ...

Toymaker Mattel cut its annual forecast, reinstating it after two months, and posted a sharp drop in second-quarter revenue ...

Mattel, which rolled out its gender-inclusive Creatable World line in 2019, has been evolving Barbie by launching more representive dolls with a wider variety of skin tones, eye colors and hairstyles.