Dell, CES

CES 2025: Dell Is Rebranding, and It’s Confusing
D uring CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of performance laptops. Also gone are Inspiron, Latitude, P
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.
CES 2025: How to buy Dell Pro laptops
Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new Dell Pro lineup — business devices geared towards professionals — are now available to purchase directly from Dell. So, if you've been looking to upgrade your laptop, there's no better time than now to do it.
Dell dumps its PC brands to be more like Apple
So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company says the decision is supported by research involving "tens of thousands of customers.
Dell’s ‘Unified Branding’ Is Completely Confusing
The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.
Dell Introduces New Product Line Names
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell roasted at CES for adopting Apple-like device names
Dell rebranded all of its PCs at CES 2025, and while it might ultimately be more simple to understand in the long run, ...
From Holograms to Robots, These Are the Coolest Things We Saw at CES 2025
The Zenbook A14 is the lightest PC on the market. It’s the only Windows laptop that I’ve ever been able to easily pick up ...
These 3 monitors trends dominated CES — and surprised everyone
But in looking at the best monitors of CES 2025, I saw three clear trends emerging from the releases, and they’re going to be ...
CES 2025 live updates: Here's what we know, from Nvidia to a 'flying car'
The biggest annual tech conference is happening now. Here's what we're seeing from Nvidia, John Deere, and more.
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The Monitors of CES 2025 I Can't Wait to Try
Samsung announced a handful of monitors at CES 2025, and this looks like the most notable -- or at least newsworthy -- gaming ...
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Alienware Area-51 Lands at CES 2025
Dell took the opportunity at CES to announce a major branding refresh. The Inspiron, Latitude, and XPS lines are out, and ...
Dell's new naming scheme is all about finding you the right PC
This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...
As AI took over CES, these products could be worth a closer look
The 2025 edition of CES, the sprawling consumer electronics expo that takes over Las Vegas in early January, has wound down ...
The Eight Weirdest Things I Saw at CES 2025
CES is full of innovative, futuristic products. It's also full of stuff that's just plain weird. From a spoon that uses ...