I crunched the data on 75,903 producing credits across 8,415 films in order to discover whether more producers lead to better movies or not.

A few years ago, David Wilkinson got in touch to ask for advice on his crowdfunding campaign. One of the topics he wanted to chat about was the ‘cost’ of offering a “Thanks” credit to his backers.

When I published my first piece on standing ovations at film festivals a few weeks ago, I expected it to be a niche topic. Tricia Tuttle, the director of the Berlinale, had asked whether applause ...

I often get asked if there is a formula for making money with movies. The short answer is that there isn’t one, and even if there were, it would soon stop working due to audience fatigue. There are ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Last week in an article about how long your film needs to be to be accepted into film festivals, I mentioned in passing that a 90-second short film was eligible at nine out of ten film festivals I ...

This is the first of a multi-part research project that I’ve been working on for some time. I have been collecting public data on the backgrounds of top film directors to investigate things like class ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Recently I have been conducting more projects looking at the financial performance of movies. You’ll already have seen a few articles on the blog, with more to come soon. Today i wanted to address ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

An oft-repeated mantra among film distribution professionals is “Drama is not a genre”. By that, they don’t mean that films cannot be dramatic, nor that there are not films you could call “a drama”.