The iconic search-and-find franchise marks its anniversary with a worldwide campaign, live experiences, and commemorative ...

The LEGO Group launches a LEGO Ideas Challenge featuring a first-of-its-kind crossover with the Star Wars and Marvel ...

Sakar International has been named the North American manufacturer for Power Wheels through a new agreement with Mattel. Under the partnership, Sakar will oversee the development, manufacturing, and ...

Mattel is expanding its Mattel Brick Shop Hot Wheels lineup with a Japanese racing icon straight out of Nissan’s garage.

Friends & Fun invites kids ages 3 and up, and their families, to join a narrative adventure through the iconic neighborhood ...

Target has unveiled its Bullseye’s Top Toys List for the holiday season, featuring 50 toys selected by the retailer’s ...

From major product reveals and professional programming to a Spider-Man world record attempt, New York Comic Con is packed with toy industry action.

Toy products account for roughly $9.8 billion of identified U.S. imports under the new Board of Trade framework, potentially ...

The made-to-order NASCAR collectible follows a Celebration of Life at Charlotte Motor Speedway, with a portion of proceeds ...

The longtime Mattel chief joins Paramount Oct. 5 as David Ellison’s operating partner ahead of the anticipated Warner Bros.

Brand Licensing Europe 2026, set to return to ExCeL London Oct. 6-8, reports exhibitor numbers up 12% to 325 companies and a ...

Sony Pictures is kicking off its licensing program for 'Messi and the Giants' with major players in toys, collectibles, ...