Whether this study becomes a new standard or simply another data point in the debate around advertising metrics, one thing is ...

IPG also carried out a headcount reduction in 2024, under which staff numbers fell by 4100 to 53,300 by the end of the year.

Forget download counts—today’s app game is all about user trust, design intent, and retention-driven storytelling.

Claiming to slash production time, not brand value, ^a t o m’s Network’s new AI-driven creative engine promises speed and ...

Welcome to the age of brand necromancy, where the only thing deader than last year’s brand is the idea that it can’t come back. Dentsu Creative's Dan Paris explains.

OpenAI has appointed Omnicom Media Group’s PHD as its global media planning and buying agency of record. Campaign understands that the UK market will be included in the agency’s remit.

Grammy award winner will.i.am and Qualcomm team up to turn devices into mood-aware music players, conversational radios, and ...

From bite-sized news to creator-fuelled buzz, marketing to Gen Z demands cultural fluency, sharp cohort focus, and ...

The Hong Kong Shanghai Bank (HSBC) has hired John McDonald, group chief marketing officer at UBS, as its first global chief ...

OpenX alleges that Google favoured its own services in digital ad auctions, which forced the SSP to close down its ad server ...

Social media is no longer just a platform for sharing or promotion—it has become the primary lens through which people ...

As Indian agencies chase integration with agility, 21N78E’s acquisition of Postcard Media signals a modular, tech-fuelled ...