Move over, Gen Z. A new player has entered the arena, and they’ve never known a world without TikTok, iPads, or Minecraft.

VML has announced that Mel Edwards, its global president, will retire in late spring 2026, concluding a career spanning more ...

Wise is taking aim at hidden foreign exchange fees with a tongue-in-cheek experiential pop-up, the 'Chopped carrot head stall ...

Reuters has rolled out a new brand campaign titled “Pure news, straight from the source”, aiming to reaffirm the importance ...

Hilton has appointed Tal Shefer (pictured) as senior vice president of brand management for Asia Pacific, as the hospitality ...

The Singapore Tourism Board (STB) has teamed up with Chinese artist XIN LIU for her latest single, Passion, filmed across ...

Ahead of the conclusion of Stranger Things, Netflix Thailand has launched a rewatch campaign with a nostalgic twist: a recap ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Sony Interactive Entertainment has launched “It happens on PlayStation 5,” a bold new global campaign designed to reignite ...

The lead‑up to Miss Universe 2025 has been overshadowed by an unexpected flash‑point during a pre‑pageant “sashing” event in ...

Perplexity has released a comedy short starring seven-time Formula 1 champion Lewis Hamilton and comedian Eric André (The ...

Hong Kong-based travel platform Klook has appointed Jakii Chu (pictured) as its senior vice president of growth marketing, ...