It’s incumbent on marketers to be delivering growth for the quarter and planning for years to come, says Unilever personal ...

Marketers need to build marketing plans that go beyond what they control and encompass all elements of the marketing mix. AI ...

We arm you with all the stats you need to tackle the week ahead.

The decision to move away from celebrity-led ads is driven by a “clear strategy” rather than a desire for newness for its own ...

Welcome to Marketing Week’s Christmas Blog, a place to find all the latest festive advertising news in one place.

Main media recorded its strongest growth in nine years but warnings of short-termism persist as more companies increase ...

Coca-Cola says it is launching the scheme as “value remains important for shoppers”. It replaces a former rewards scheme that ...

Marketing teams are spending a lot of time thinking about what AI should be allowed to say on behalf of their brands. And ...

Giffgaff’s CMO and CTO explain how closer collaboration is changing the way the business solves problems, uses data and ...

New research from Les Binet and Dom Boyd against an over-reliance on price promotion, which is now the biggest single ...

Big tech companies have seen their revenues rapidly increase but have not invested in advertising at the same rate, research ...

In the first part of a new series, The Line In The Sand, marketing consultant Johnny Corbett challenges marketers to confront ...