Amex Global Business Travel has created separate CMO and chief product and strategy officer positions as it looks to boost ...
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...
The survey finds that of organisations that have adopted GenAI, 77% have adopted it for creative development tasks. This ...
Despite the challenges, over half of Career & Salary Survey respondents feel optimistic about marketing’s future within their ...
With hefty pressure on brands to justify every penny spent, how can they rethink advertising budgets to maximise payback?
Brands that take an authentic interest in women’s sport are poised to make an “excellent return on investment”.
On a mission to become the leading English sparkling wine brand, Chapel Down wants to bring value to a category still ...
It may come as no surprise, but job security for senior marketing leaders is under threat, according to the latest reporting from our 2025 Career & Salary Survey. A quarter of the more than 3,500 ...
In her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and connection with marginalised communities.
Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...
Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic ...