TikTok Shop’s U.S. sales have increased 120% compared to the same period last year, according to the company’s announcement.

YouTube announced its full slate of VidCon 2025 programming as the platform marks two decades as the event’s title sponsor.

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers ...

Fox Advertising has made an investment in The Lighthouse, a physical campus for content creators that is part of Whalar Group’s portfolio. Announced on June 16, 2025 at the Cannes Lions International ...

Creator economy strategist Meredith Jacobson has spent a decade building the invisible scaffolding that supports the creator economy. The founder of Offscreen Resources—a professional placement ...

Omnicom Group is enhancing its strategic focus on “live” marketing and sports advertising capabilities through new ...

Aidan Weiss launched his YouTube channel at age 15 from his bedroom with zero business plan. Eight years later, he oversees a ...

The Cannes Lions International Festival of Creativity opened today with 26,900 submissions from 96 markets, highlighting ...

When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she wasn’t planning to become a ...

We have evolved past that first generation of YouTube talent,” declares Kevin Daigle, Chief Operating Officer at Lunar X and ...

Google, Scale AI’s largest customer, plans to terminate its relationship with the data-labeling startup following Meta’s ...

The creator economy has grown to a multi-billion-dollar industry, and yet revenue distribution remains heavily skewed toward ...