The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport

MELBOURNE, Australia — When Madison Keys stepped into Rod Laver Arena at 7:37 p.m. on Saturday night ahead of the Australian Open final, she strode right past the Daphne Akhurst Memorial Cup, the trophy that goes to the women’s champion and was placed on a pedestal near the entrance to the court.

Two-time Australian Open champion Aryna Sabalenka's tiger mentality shows through in post match racquet smashing scene.

Madison Keys stunned Aryna Sabalenka in the Australian Open women’s final to win her long-awaited first grand slam title while denying the World No 1 a historic ‘three-peat’. Keys halted Sabalenka’s winning run in Melbourne and triumphed in the battle of two big-hitters, winning 6-3 2-6 7-5 in a thrilling deciding set on the Rod Laver Arena.

Madison Keys won her first ever grand slam title on Saturday, stunning two-time defending champion and world No. 1 Aryna Sabalenka 6-3 2-6 7-5 in a thrilling Australian Open women’s final.

Keys, ranked 14th and seeded 19th, prevented Sabalenka from earning what would have been her third women's trophy in a row at the Australian Open — something last accomplished by Martina Hingis from 1997-99 — and her fourth major title overall.

The world No. 1 has her own way of processing defeats, and it involves a little social distance from her coaches.

American Madison Keys dethroned Aryna Sabalenka to become the oldest first-time winner of the women’s singles title at the Australian Open.

Follow live reaction to Madison Keys’ winning her first Grand Slam title after a thrilling 6-3, 2-6, 7-5 final victory over Aryna Sabalenka

Madison Keys played brave and accurate tennis when she needed it most, powering to a 6-3, 2-6, 7-5 victory for her first Grand Slam title.

Madison Keys won her first grand slam title at the 2025 Australian Open, defeating No. 1 seed Aryna Sabalenka in the final on Saturday. Keys beat