Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not “relying on past glory”, as it counts the latest winner of The Apprentice ...

The “AMS” in Amstrad are the initials of the company founder [Alan Sugar], who is rather better known in 2017 as the British host of The Apprentice. It is not known whether he intends to lead ...

Lord Alan Sugar is set to revive his famous brand Amstrad with the launch of a new digital marketing company led by his grandson, 17 years after selling the business to Sky.. The business mogul ...

Amstrad chairman Sir Alan Sugar declared that Amstrad would sell one million e-m@ilers by the middle of 2002, and some commentators predicted that Sugar was set to repeat the success of his ...

"Alan Sugar had an image of people trudging down the high street in the rain looking for a Christmas present. He assumed they would think, 'Amstrad's hi-fi was OK so I'll buy this computer'." ...

Amstrad stands for Alan Michael Sugar Trading, founded in 1968. It went public in 1980 and doubled in size every year for five years. In 1984 he launched the CPC-464 - the first mass ...

Sir Alan Sugar has agreed to sell his Amstrad electronics business to broadcaster BSkyB for #125 million. Star of TV’s The Apprentice, Sir Alan founded Amstrad in 1968, ...

Alan Sugar has spoken about his plans to build a new Amstrad museum in a new interview with Retro Gamer. Speaking exclusively in Retro Gamer 209, which is on sale now, the Apprentice UK host ...

LORD Alan Sugar insists his Amstrad products were better than the “Apple rubbish” on the market today. The British business tycoon, 75, says his 1980s tech lasted the test of time, wher… ...

Amstrad was founded in the 60s by Alan Michael Sugar as AMS Trading, they always made low cost tech products. They started out as cheap stereos and TVs and moved into home computers in the 80s.

Lord Alan Sugar is set to revive his famous brand Amstrad with the launch of a new digital marketing company led by his grandson, 17 years after selling the business to Sky.