Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not “relying on past glory”, as it counts the latest winner of The ...

Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not “relying on past glory”, as it counts the latest winner of The Apprentice ...

Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not “relying on past glory”, as it counts the latest winner of The Apprentice ...

The business mogul announced last year that he had bought back the rights to the household brand name and was launching Amstrad Digital. The firm is headed by his grandson Joe Baron, and Tom D’Arcy, ...

The Apprentice boss, 78, kicked off the lighthearted war of words when he shared a post to X, sharing his unfiltered thoughts on Roman's look after watching him on The One Show.