Semantic brand equity ensures LLMs and AI search engines recommend your business. Our guide reveals how AI perceives and ranks your brand.

Ipl: With cricket fans consuming matches across screens, their attention and purchase intent are shifting from linear TV to ...

Volatile gold prices often cloud judgement on jewellery stocks. But beneath the noise, a handful of companies are quietly doing something right. This piece examines two such names and why their ...

Discover the impact of startup brand development on valuation and growth. Learn why early investment is crucial for success.

PAYNTR Golf is about to get a serious boost. The Portland-based performance footwear brand announced today that 8AM Golf has ...

ANTA Sports Products Limited (“ANTA Sports” or the “Company,” stock codes: 2020 (HKD counter) and 82020 (RMB counter), and ...

Paid visibility simply doesn’t cut it anymore. Audiences are now evaluating brands through AI-curated summaries and reputational signals, not just traditional search marketing and paid spend. And this ...

If you’re a business owner and you think your “brand” is just your logo, you’re not building a brand. You’re decorating a hobby. I see entrepreneurs spend months agonising over a Pantone shade, or ...

A mock job advertisement that has done the rounds recently calls for a “killswitch engineer” for OpenAI, maker of ChatGPT. The description requires the successful applicant to stand by servers all day ...

Cobranded collaborations are hot right now, and they are downright fun. Arguably the more surprising, outlandish, and shocking they are, the more viral they become. What brand doesn’t dream of ...