Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

If you think TikTok is just for teens, think again. Here are my hacks on how you can give your business a boost on this ...

The creator economy ad market will hit $37B this year, growing at four times the rate of the overall media industry, ...

In the final session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with the Association for Communication & Advertising (ACA) and the Marketing Association of South ...

Videos that trigger strong emotions — as deepfakes often do — generate tons of engagement, Pagoto said. In a system where ...

Meta Platforms delivers long-term compounding, AI monetization, strong Q3 growth and higher CAPEX with upside potential.

"The real opportunity lies in using AI to deepen the relevance of powerful, mass-reach ideas, rather than fragmenting into one-to-one micro-ads that no one remembers. Creepy slop that brags about ...

Revenue growth for Q3 was 26%, which is a further acceleration from the growth in the previous quarters. The 26% growth rate is attributed to more ad impressions (+14%) driven by the fine-tuning of ...

If you want to know how Meta makes money, here's what investors need to understand about the company's core business model.

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

If you’re shopping online this holiday season, be aware of cybercriminals who are using AI to scam people into a deal that ...