Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

If you think TikTok is just for teens, think again. Here are my hacks on how you can give your business a boost on this ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

Ad spend in the creator economy is expected to hit $37 billion by the end of the year, a new report from IAB found.

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable ...

The creator economy ad market will hit $37B this year – four times as fast as the overall media industry, according to an IAB ...

In the final session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with the Association for Communication & Advertising (ACA) and the Marketing Association of South ...

Videos that trigger strong emotions — as deepfakes often do — generate tons of engagement, Pagoto said. In a system where ...