As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

1. The Rise of Expiring Content One of the most unique traits of Snapchat is expiring content. Allowing content to expire, or to disappear after a specified amount of time, goes against the instincts ...

The move brings industry-leading playbook, technology, and partnerships to the region's booming influencer market ...

Snapchat claimed. The feature enables brands to create bespoke AR ads that leverage machine learning models to generate realistic face effects and selfie experiences for Snapchatters. This new ...

Kid Cudi took the stage at Snapchat’s Santa Monica studio to perform his brand-new single, “Neverland” — and the app’s users ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

Contests are a great way to engage consumers with the brand and create awareness ... have been transformed into marketing mavens for many top brands, especially those seeking to target millennial ...

s official Snapchat page. The experience begins in Iceland, where the winners will be flown to, and then briefed by the Wow Air marketing team. Users must create their entries within Snapchat, save it ...

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...