When it comes to spectacular LEGO creations, the digital world can play a big role in the building process -- helping creators envision their designs even before one brick is placed. For years, LEGO ...

“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

The LEGO Group has opened a new office in Copenhagen for up to 400 employees who will be focused on developing the toy brand’s long-term digital ambitions. The Denmark-based brand is already in the ...

We all know, mostly love, and have watched our children grow with Lego. Whether it was with the simple blocks of the past, Star Wars models, parks, or complex 4,000+ part earth diggers, the brand has ...

Flores joins the toy company from The Lego Group, where she held senior roles, including leading digital growth. She also ...

LONDON, ENGLAND - NOVEMBER 16: A container of Lego heads are seen during an opening party event at the new flagship Lego store on November 16, 2016 in London, England. The new landmark store is be the ...

NEW YORK --Thirteen-year-old David Markferding, flanked by his 9-year-old brother Daniel and their 9-year-old pal Michael Elliot, are Lego fanatics. "I have a huge Lego bin in my house," Michael said.

Lego has debuted a new holiday campaign that shows families coming together to create their own worlds with the building blocks. The fully integrated campaign will include TV, digital, out-of-home and ...