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Amid shifting algorithms, rising social investment and demand to build brands “ad by ad”, performance creatives are rising up ...

Members of the left and the center seem to have concluded that, to win elections, each side needs to become more like the ...

Gap CEO Richard Dickson said its viral campaign during the summer's denim ad wars drove double-digit growth in sales, fueled ...

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern ...

The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...