JD Vance was mocked Thursday for offering “cringe” advice to young men he says mainstream U.S. culture now opposes: Crack a beer, tell jokes, and embrace your masculinity. The vice president suggested he and Donald Trump won over the demographic by embracing these things and not telling men what to do or how to think.

The vice president went on a long rant about masculinity during an interview at this year's Conservative Political Action Conference.

Vance is far from the first conservative to argue that America hates men in order to advance a political agenda that has little to do with helping men. Sen. Josh Hawley (R-MO), for example, wrote a book called Manhood and tried to build his political brand around being a defender of masculinity.