Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

The plush monster toy has gone from a regional eccentricity to an essential Birkin accessory, seemingly overnight.

Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven social media ...

What is the latest pop-culture craze that has overtaken the world of collectible toys? Cllct explains: Labubu toys were ...

K-pop group Seventeen has teamed up with Pop Mart to launch a limited-edition set of Labubu dolls, generating significant ...

A mint-green, sharp-toothed Labubu doll recently sold for over $150,000 at a dedicated auction in Beijing, setting a world record for the quirky monster collectible created by Hong Kong artist Kasing ...

Ne Zha 2-related merchandize is on display at a Pop Mart store in Urumqi, Northwest China's Xinjiang Uygur Autonomous Region ...

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.